Exhibitions offer a unique and effective way to interact with customers and market your brand, so it’s something you need to approach in the right way. In this post, we’ll highlight a few exhibiting mistakes and how to avoid them.
Business events have the potential to provide your business with several benefits, such as developing new sales leads, enhancing brand awareness and also recruiting new employees. While there’s no doubt some events will benefit you more than others, you need to do your utmost to achieve your goals. And a crucial part of doing so is avoiding exhibiting mistakes that could have a negative impact.
1. Set Attainable Goals
2. Planning Too Late
3. Taking the Wrong Team Members
Businesses often look to their sales department when planning for exhibitions, as they are adept with customer interaction and are well-versed when it comes to delivering a charismatic sales pitch. But if you’re looking to provide people with an in-depth overview of your brand, it’s a good idea for your team to consist of professionals with varying skills and industry knowledge.
4. Unappealing or Outdated Designs
Fortunately, you don’t have to be a graphic design genius to attain this. Our team have several decades of experience in the exhibition and print industries, meaning we have an eye for bespoke designs, stay up to date with the most popular trends and have the skills to implement technology in your exhibition stand. Whether you’re looking for a modern minimalistic design or an engaging complex layout — our experts will ensure your exhibition matches your requirements.
5. Hiring a Cheap Company to Design Your Stand
Smaller businesses who operate with a tighter budget will naturally look for ways to save money in many different ways. Unfortunately, when it comes to the design and manufacture of a bespoke exhibition stand, something that’s very cheap is unlikely to be of the highest quality. A common exhibiting mistake is to assume that by saving money with a cheap exhibition stand you can make up for it in other areas. If potential clients see that the quality of your stand — whether it’s the graphics, design or layout — isn’t up to scratch, they’ll be quick to assume your products or services follow suit. At Plus Exhibition, we offer a range of services to suit a variety of needs and budgets, so there’s no reason you should damage your brand’s reputation with a poor exhibition stand.