five-exhibiting-mistakes

5 Exhibiting Mistakes And How to Avoid Them

Exhibitions offer a unique and effective way to interact with customers and market your brand, so it’s something you need to approach in the right way. In this post, we’ll highlight a few exhibiting mistakes and how to avoid them.

Business events have the potential to provide your business with several benefits, such as developing new sales leads, enhancing brand awareness and also recruiting new employees. While there’s no doubt some events will benefit you more than others, you need to do your utmost to achieve your goals. And a crucial part of doing so is avoiding exhibiting mistakes that could have a negative impact.

1. Set Attainable Goals

Setting goals is crucial for gaining a sense of direction in any facet of your life. However, for exhibitions, it’s especially useful for focusing your efforts in an area where you’re keen to succeed. With that said, one of the most common exhibiting mistakes is setting goals that are too difficult to achieve. Whether your goal is sales, gathering leads or sign-ups, having an attainable number is a brilliant motivational tool. Then, if you succeed, the satisfaction will give you and your team a much-needed boost that helps you to accomplish more substantial goals at future events.

2. Planning Too Late

Late planning is one of the most obvious exhibiting mistakes but is still something that catches many people out. Many aspects combine to ensure you have a successful outing at an exhibition, but before that can come into fruition, you need a detailed plan in place several months before the event. By doing so, you give yourself plenty of time to design an exhibition stand that suits your needs, ensure you reserve a good space at the event — as well as give yourself enough time to promote via social media and other channels.

3. Taking the Wrong Team Members

One of the crucial benefits of an exhibition is it grants you the opportunity to engage in face-to-face interactions with loyal customers as well as people yet to discover your brand. It’s for this reason that choosing who to take to an exhibition isn’t a decision that should be rushed or taken lightly. The employees in your booth are a reflection of your brand and heavily influence how others perceive you.

Businesses often look to their sales department when planning for exhibitions, as they are adept with customer interaction and are well-versed when it comes to delivering a charismatic sales pitch. But if you’re looking to provide people with an in-depth overview of your brand, it’s a good idea for your team to consist of professionals with varying skills and industry knowledge.

4. Unappealing or Outdated Designs

The aesthetic appeal of your exhibition stand is vital to attract as much attention as possible and stand out from the crowd. If your choice of graphics are poor-quality, unexciting or look outdated compared to your competitors — you’ll significantly reduce customer engagement and your overall chances of success.

Fortunately, you don’t have to be a graphic design genius to attain this. Our team have several decades of experience in the exhibition and print industries, meaning we have an eye for bespoke designs, stay up to date with the most popular trends and have the skills to implement technology in your exhibition stand. Whether you’re looking for a modern minimalistic design or an engaging complex layout — our experts will ensure your exhibition matches your requirements.

5. Hiring a Cheap Company to Design Your Stand

Smaller businesses who operate with a tighter budget will naturally look for ways to save money in many different ways. Unfortunately, when it comes to the design and manufacture of a bespoke exhibition stand, something that’s very cheap is unlikely to be of the highest quality. A common exhibiting mistake is to assume that by saving money with a cheap exhibition stand you can make up for it in other areas. If potential clients see that the quality of your stand — whether it’s the graphics, design or layout — isn’t up to scratch, they’ll be quick to assume your products or services follow suit. At Plus Exhibition, we offer a range of services to suit a variety of needs and budgets, so there’s no reason you should damage your brand’s reputation with a poor exhibition stand.

bespoke exhibition stands

High Impact Modular Exhibition Stands

Modular exhibition stands are a versatile and creative solution you can reconfigure to suit a variety of display areas. Not only are they innovative and cost-effective, but a high-impact design will attract a lot of attention. 

Exhibition stands come in many different shapes, sizes, designs and layouts. Finding the right stand for you is essential for achieving your goals while accommodating your budget. Modular exhibition stands consist of several interlocking parts, which can be assembled and disassembled with minimum tools, labour and cost. While this may lead you to think that such simplicity means you’ll be sacrificing quality, modular exhibition stands can prove to be a practical and budget-friendly way to achieve high-impact appeal.

Linkable Pop-Up Systems

Linkable pop-up systems are pop-up stands linked together, offering ultimate flexibility and versatility in regards to the shape you choose. If you’re looking to attract as much attention as possible, it’s essential to engage your audience and show them something unique. A linkable pop-up system gives you the freedom to play around with large open designs, unique compact layouts, or you could even create separate areas that link together.

No matter what style of design or layout you choose, it’s crucial to plan so you can effectively incorporate features such as furniture, product display stands and any technology you implement.

Fabric Display Stands

Fabric display stands are the perfect solution for smaller exhibitions and retail areas, or even large shows where there are lots of exhibitors and less display space. A high-quality fabric display is a perfect canvas to attract attention with exciting imagery or your company’s bespoke branding.

These stands generate the type of impact needed to stand out from the crowd,  so it’s essential to consider quality and appeal when it comes to the design of your fabric display. Fortunately, the team at Plus Exhibition have years of experience designing and manufacturing bespoke exhibition stands, so don’t hesitate to get in touch if you lack ideas.

Modular Exhibition Stands

If you’re looking for a semi-permanent display solution that combines practicality with bespoke design, modular exhibition stands offer both in abundance. If you’re a small business or a company that works with a tighter marketing budget, modular exhibition stands are the perfect solution as they are not only more cost-effective but also light, mobile and reusable. So once you have a design you’re happy with, you can reuse the display throughout the calendar year and beyond.

While reusability and mobility are the most obvious benefits of this type of stand, it’s also worth taking note of how you can invest the money you save in other aspects of your modular display. Examples include lightboxes, illuminated backdrops and AV equipment — all of which create a more significant impact on passersby and are more appealing to consumers in the digital age.

Why Choose Plus Exhibition?

A high-quality and engaging exhibition stand can be the difference between a mediocre event and smashing all your marketing and retail goals. So it’s safe to say the company you choose to design your stand should be experienced and passionate about their craft. At Plus Exhibition, our team consists of enthusiastic up-and-comers to veterans of the exhibition and print industry with over 40 years of experience. Our experts will guide you through every aspect of the design process, offering specialist insight and ideas where needed. Morae importantly, it’s our job to create a design and layout to suit your needs, budget and brand.